May 19, 2012

Why Twitter Is An Effective Marketing Tool

Many marketers fail to see what the big deal is regarding Twitter. They read Tweets about what someone ate for breakfast or what color shirt they're wearing. They might sign up only to stare at a bare, lonely screen with zero followers. Initially, it might be difficult to see the potential. But once you get started, Twitter has a tendency to “snowball” into a HUGE deal for marketers – one that is absolutely essential for the growth of their business and their exposure on the … [Read more...]

How to Write Interesting Tweets people wants to read

Twitter won't do you much good if no one bothers to click your links. Writing eye-catching, interesting tweets involves the same general concept as writing strong e-mail headlines. You must pique their interest and make them curious to see what you have to offer. Ask a provocative question. “Will's Obama's new tax reforms bring your small business to its knees?” Write a headline that sounds like news. “New Twitter software revolutionizes social networking!” Lists. “Ten … [Read more...]