Your social media marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens. Define Key Tasks and who will be involved The plan should therefore include a schedule of key tasks. This sets out what will be done, by whom, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload. Resources It should also assess what resources you need. Decide if you need to … [Read more...]